WHITEPAPER

The State of Delivery 2026: 
The New Standard is Personalized

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For much of e-commerce history, delivery was measured by one simple question: how fast can it get there?

That pursuit shaped the industry. Two-day delivery became the standard. Next-day delivery became familiar. In short, fast shipping became an expectation rather than a competitive advantage.

Today’s consumers want more.

They still care deeply about speed, but they're also evaluating whether the delivery experience matches what they're buying and why they're buying it. A birthday gift needed by the weekend, a high-value purchase left at the doorstep, and an everyday replenishment order each carry different priorities

What You’ll Learn

Our latest research reveals what today's consumers expect from delivery — and what it takes to earn their loyalty.

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  • 95% of shoppers say delivery speed is important — but 92% say a consistent delivery experience matters, too
  • 56% have abandoned an online purchase because the delivery options didn't meet their needs.
  • 90% are willing to pay more for delivery experiences that keep them informed, adapt when plans change, and arrive when they're actually needed.
Download the Whitepaper

Learn how retailers can earn the next purchase with delivery experiences that match the customer, the purchase, and the moment.

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