From Premium Brand
to Premium Delivery:

How EssilorLuxottica is elevating brand experience through next-generation delivery

Live from Manifest 2026: Veho CEO Itamar Zur and Essilor Luxxottica SVP Massimo Sapone explore what it takes to deliver a consistently premium customer experience at global scale.

About the Session

At Manifest 2026, Veho CEO Itamar Zur sat down with Massimo Sapone, SVP & GM of Distribution Planning & Logistics at EssilorLuxottica, to discuss how the world’s largest eyewear company is rethinking delivery while maintaining a premium customer experience at scale.

Inside the Conversation

  • A red circle with a checkmark in the middle

    Why EssilorLuxottica partnered with Veho to provide 
next-generation delivery

  • A red circle with a checkmark in the middle

    How Veho's AI technology helps shippers lower shipping spend without sacrificing experience

  • A red circle with a checkmark in the middle

    How quality delivery experiences can reduce shipping costs and improve customer lifetime value

Access Video

Feb 10, 2026

Manifest: The Future of Supply Chain & Logistics

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