Why Q1 is the Ideal Time to Evaluate New Carriers for 2024 and Beyond 

Why Q1 is the Ideal Time to Evaluate New Carriers for 2024 and Beyond 

It's early in the year, and retailers are reflecting on the performance of the previous quarter's peak season. Business leaders in logistics are not just reviewing the past; they're strategizing for future peak seasons. 

This is the perfect moment to consider the concept of carrier diversification. Consider this: is it wise to continue relying solely on your current carriers, or is it time to diversify and add new players to your logistics network? The decisions you make now—particularly in Q1—go beyond mere operational tweaks. They are strategic choices that can impact your business for the rest of the year and set you up for the business season in retail. 

Why carrier diversification? 

Carrier diversification means engaging multiple shipping carriers to handle different aspects of your business's delivery and supply chain needs. By creating a robust network of carriers—each potentially specializing in different areas such as geographical coverage, speed of delivery, cost efficiency, or handling of specific types of goods—you can optimize your delivery to delight long-time, new, and future customers. 

A few of the levers that can be pulled and optimized with better carrier diversification include: 

  • Manage risk: Relying on a single carrier can leave your business vulnerable to unplanned disruptions. Diversification reduces this risk by spreading your shipping needs across multiple carriers, ensuring that if one faces challenges, others can step in to maintain service continuity.
  • Diversify service capabilities: Different carriers may excel in various service aspects. By diversifying, you can leverage these strengths, offering your customers a range of options - faster shipping, international coverage, specialized handling, and more.
  • Save on costs: Working with multiple carriers allows you to compare rates and services, optimizing your shipping costs. This competitive environment can lead to better pricing and service options.
  • Expand your reach and adaptability: Diversified carriers can broaden your reach, offering access to new markets and responding to changes in consumer demands or shipping routes more efficiently.
  • Improve customer satisfaction: A range of shipping options means greater flexibility for your customers. This flexibility can enhance the overall customer experience, contributing to customer satisfaction and loyalty.
  • Grow and scale more easily: As your business grows, your shipping needs will evolve. A diversified carrier strategy ensures that your shipping capabilities can scale and adapt alongside your business.

Incorporating carrier diversification into your logistics strategy in Q1 sets a strong foundation for the year ahead. It aligns your shipping capabilities with broader business goals and prepares your operations for the varying demands of peak seasons, ultimately contributing to a more resilient and responsive retail business.

First quarter: the ideal time for Carrier reassessment

As the new year unfolds, the first quarter is a pivotal time for businesses to reassess their carrier partnerships. This early phase, well ahead of the peak season rush, is strategically placed for laying the groundwork of operational readiness. Adopting a new carrier strategy as the year kicks off can have a significant impact on your business's efficiency, especially during high-demand periods.

Embracing this period for strategic planning and transitions in your logistics network can set a positive tone for the rest of the year. 

But why Q1?
  1. A strategic beginning: Choosing a new carrier in Q1 offers more than a fresh start. It's an opportunity to refine your logistics strategy from the ground up. By doing so, you're positioning your business to handle the rest of the year more effectively, especially during periods of peak demand.
  2. Seamless transition: Q1 is the prime time for transition. Starting early in the year provides ample opportunity for smooth contract negotiations, effective system integration, and comprehensive staff training. This preparation is key to ensuring uninterrupted operations throughout the year.
  3. Timely contract negotiations: Carrier contracts usually align with annual cycles. Utilizing Q1 for renegotiating terms or exploring new partnerships ensures that your carrier agreements are up-to-date and in line with your evolving business needs.
  4. Strategic budget planning: Finalizing carrier partnerships when setting your Q1 budgets allows for efficient allocation of resources. Doing this early streamlines your financial planning and eliminates unexpected costs.
  5. Alignment with business goals: Q1 is also a period for strategic reflection and planning. Assessing your business objectives, whether it's market expansion or improving delivery services, sets a strong trajectory for the year.

Preparing for peak 2024

Maybe the most important reason to start early? Peak season. Securing a new carrier partner in Q1 offers ample time to gear up for these busy periods. This forward planning ensures you have dependable logistics partners ready for when demand spikes. This proactive approach, initiated at the year's start, positions your business to confidently handle peak seasons with a reliable and efficient delivery strategy.

What to look for in a carrier for 2024

When planning for a successful 2024, the choice of a carrier is critical, with several key factors to consider.


Selecting a carrier known for reliable and timely deliveries is crucial. This reliability directly impacts customer satisfaction and trust in your brand. Look for carriers with a strong track record of on-time delivery (OTD) rates and consider those offering expedited shipping options. Elevated service transparency through methods like two-way customer communication is also a key factor, contributing to a smooth and reliable delivery experience.


A robust network is essential, especially for e-commerce businesses aiming to expand their reach. Choose a carrier with a wide coverage area, including the ability to deliver to remote or less accessible regions. This extensive network is vital for catering to a diverse and broad customer base. Additionally, consider carriers that can offer flexible and scalable solutions to adapt as your delivery requirements grow and change.


It's important to select a carrier with a clear and straightforward pricing model. Avoid carriers with complex rate sheets or hidden surcharges. Transparent pricing helps in effective budgeting and maintaining competitive pricing for your products. A carrier that balances cost-effectiveness with high-quality service offers a competitive advantage in the market.

Customer communication

Opt for carriers that excel in customer communication, providing real-time tracking and seamless integration with your e-commerce platforms. Effective communication enhances the overall customer experience, reduces the volume of customer inquiries, and fosters a sense of reliability and trust. Carriers that invest in robust communication channels demonstrate a commitment to customer satisfaction and service excellence.

The time is now 

Selecting a carrier for 2024 involves a comprehensive evaluation of their reliability, coverage, cost-effectiveness, and customer communication capabilities. A well-chosen carrier not only aligns with your operational needs but also supports your growth and customer satisfaction goals.

Partnering with Veho in Q1 positions you for a successful year ahead, offering innovative and tailored shipping solutions that cater to peak season demands and beyond.

Connect with us today to learn about how Veho makes delivery and returns work better for everyone.

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