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How a Missed Delivery Built a Unicorn — with Orita Podcast

How a Missed Delivery Built a Unicorn — with Orita Podcast

On the Orita podcast, in conversation with Aaron Schwartz, Veho co-founder and CEO Itamar Zur explains why the post-purchase experience is one of the most overlooked drivers of brand loyalty and repeat purchase.

Veho wasn’t built to replicate legacy delivery models. It was built to fix broken customer experiences, from missed deliveries to stolen packages, and make the doorstep feel as intentional as the product itself.

In the episode, they discuss:

• Why customer experience, not speed alone, defines last-mile advantage
• Scaling a nationwide, technology-powered delivery platform without copying legacy networks
• The leadership inflection points that shaped Veho’s operating principles
• Hiring, difficult decisions, and knowing when to trust your instincts
• How last-mile performance directly impacts LTV, conversion, and repeat purchase
• How AI is transforming logistics orchestration and internal leverage
• Veho’s long-term vision to own the post-purchase journey, not just the delivery moment

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