Veho Named New Partner of the Year by Ulta Beauty

Every year, Ulta Beauty gathers its full roster of logistics partners for their Transportation Summit. Full truckload. Parcel. Last-Mile. Technology. Everyone is in the same room. At the end, they hand out awards. And this year, in our first year as a shipping partner, Veho walked away with New Partner of the Year.

I've spent over a decade in freight and logistics. I know what it takes to earn a retailer's trust, and I know how rarely it happens in year one. Ulta holds every part of their business to a high standard: their stores, their customer experience, their logistics operation. When they say a partner stood out, they mean it.

The easiest onboarding they've ever had

Ulta singled out Veho's onboarding as the smoothest they'd ever had with a logistics partner, from the first sales conversation through technical integration and into live operations.

Onboarding is not where retailers expect to be impressed. This workstream is usually where they brace for friction: systems that don't talk to each other, volume that ramps faster than the network can handle, a learning curve that ends up in the customer's hands. 

But we created Veho to remove that friction: fast to integrate, transparent at every step, and built to scale from day one.

The proof is in our peak season performance

Ulta also recognized Veho's operational performance and flexibility — specifically during peak, when volume surges and their tolerance for delivery error decreases. Across our network, our ground operations teams kept Ulta's packages moving reliably even as demand climbed.

Flexibility is easy to claim and hard to prove. Ulta's award is proof: Veho’s network adjusts to the retailer's needs rather than forcing the retailer to adjust to our network.

No surprises, by design

Disruptions happen, and every ecommerce delivery network has to deal with them. But what separates a vendor from a partner is what happens after an issue arises. 

As part of our award, Ulta celebrated the Veho team for our proactive communication: we surface issues as they emerge, not after they've become problems, and we keep the retailer informed throughout the entire process.

Proactive communication means fewer surprises. When a brand can see what's happening with their shipments in real time — and can trust that their partners will raise a flag early — delivery stops being a black box. It becomes a source of confidence.

Loyalty is earned at the doorstep

The beauty industry runs on loyalty and replenishment. At Ulta, loyalty members drive roughly 95% of sales (Rivo). That’s tens of millions of repeat customers who come back again and again. 

At Veho, this stat is significant, because repeat business is usually earned post purchase. The moments after online checkout carry as much impact on a brand as the website itself. 

That makes the delivery experience a direct extension of brand equity — but it's where most last-mile networks fall short.

Repeat purchase depends on delivery that's consistent every time– accurate promise dates, on-time performance, and reliability that keeps customers coming back instead of asking "where is my order?"

Veho was purpose-built to deliver exactly that — with real-time visibility, two-way communication, and leading proof-of-delivery technology that carries the retailer's brand standards all the way to the door. 

Raising the bar on a great delivery experience

Delivery is the brand experience. And every package either builds or erodes it.

This award says as much about Ulta as it does about us — a retailer that holds the delivery experience to the same standard of excellence as every other part of the customer journey.