Veho Appoints Deepak Madabushi Vice President of Ground Operations

Veho Appoints Deepak Madabushi Vice President of Ground Operations

The seasoned fulfillment and distribution operations leader joins Veho to help reshape the future of ecommerce delivery and returns

This post originally appeared on Accesswire.

We’re excited to announce the appointment of Deepak Madabushi as Vice President of Ground Operations!  Madabushi brings nearly 20 years of experience to Veho, leading fulfillment and distribution operations at Fortune 500 organizations, including, and fast-growth ecommerce startups such as Fidus Global, and Zulily. As vice president of ground operations, Madabushi is responsible for expanding and optimizing Veho’s warehouse operations, which delivered a record number of packages in 2023.

“Veho is excited to welcome Deepak to our growing leadership team. He brings a proven track record leading high-performance teams that deliver exceptional customer experiences,” said Veho CEO and co-founder Itamar Zur. “Veho is experiencing record growth, tripling our revenue in two years, expanding to 42 markets, and doubling our warehouse capacity. Deepak’s passion for the customer and his relentless focus on operational excellence will be essential as we take the shipping and delivery experience from the past straight into the future.”

Most recently, Madabushi was instrumental in helping Fidus Global, an early stage warehouse automation middleware provider, build out the operation while executing on rapid revenue growth. 

Prior to that, Madabushi led the western regional distribution network for Starbucks. His operation directly supported over 2,300 Starbucks stores and majority of the Asia pacific business. He helped scale that operation by redesigning processes and executing on a $75 million capital project to double the company’s total throughput with the help of automation. 

Madabushi also started the first west coast fulfillment center for, an ecommerce startup that he helped scale from a 20,000 square feet to 700,000 square feet distribution operation in less than two years. was later acquired by, where Madabushi was appointed to optimize the largest west coast fulfillment center for

“When I met with the founders, I was truly amazed at the clarity of the vision and the need to execute at scale,” said Madabushi. “I see the market opportunity and growing demand to reshape the customer experience on package delivery and returns. “I’m excited to leverage my experience to standardize internal processes and improve operations to help the company transform the market.”

Madabushi graduated with honors in mechanical engineering and has a degree in industrial and systems engineering from the University of Southern California. 

About Veho

Veho’s mission is to power the future of commerce by making shopping, shipping and returns work seamlessly for everyone. Through an innovative end-to-end logistics infrastructure powered by the latest technology and designed for the needs of brands and consumers. Veho is reinventing shipping, and all parts of the post-purchase experience as we know it. Veho removes the pain from delivery and returns and creates new powerful opportunities for brands to engage and build deep loyalty with their customers, and delight them like never before.

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